WALL STREET JOURNAL
Women in The Workplace Forum 2023.
Leading this project while at Gradient, I was responsible for implementing existing brand guidelines. Creating cohesive graphics for the WSJ Women in The Workplace Forum 2023. I designed menus, signage, and many backdrop iderations. The client team settled on a setting with many CNC cut 3D logos to increase brand presence on camera without the use of a step and repeat. I peraped these files for cutting and communicated with our printers to achieve the desired effect. This project also included digital layouts for large screens in the event hall, Jazz at Lincoln Center.
3D logos, lettering and cut Set Pieces
SEG wall graphic.
Graphic identity digital application
Logo application on podium
Menu
Wayfinding