WALL STREET JOURNAL
Women in The Workplace Forum 2023.
While leading graphics for this project at Gradient, I was responsible for designing a set and signage using existing brand guidelines for the WSJ Women in The Workplace Forum 2023. I designed menus, wayfinding signage, and many backdrop iderations. The client team settled on a set dressing with many CNC cut 3D logos to increase brand presence on camera without the use of a step and repeat. I prepared these files for cutting and communicated with our printers to achieve the desired effect. This project also included digital layouts for large screens in the event hall, Jazz at Lincoln Center.
3D logos, lettering and cut set pieces.
SEG wall graphic.
Graphic identity
Logo application on podium
Menu
Wayfinding
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