SUNTORY
Express to Osaka; brand activation.
Express to Osaka was a promotional brand activation for Suntory. This event took place in New Orleans and took inspiration from the Japanese metro system to build a theme and story for the guest experience. The event consisted of two distinct spaces, the interior bar and exterior alleyway, with a DJ booth and street food. I was tasked with finding and using existing Suntory vintage advertising to enhance the outdoor alleyway and designing the event title logo and DJ booth display. In the interior bar setting, I designed signs to imitate wayfinding from Japan Rail. Lastly, I designed print material such as brochures and tickets the guests would have stamped as they moved between the bar and alleyway.
DJ Mockup design.
Final event photos.
Interior Mockup and wayfinding design.
Final event photo.
Ticket and printed materials.
